What Kind Of Travel Website Content Do You Need?

April 26th, 2013 by

Travelers from around the world use the internet to learn more about their preferred destinations, and this is where travel websites come in handy. The catch here is that these websites are dime a dozen, so for yours to stand out, you’ll need solid travel website content that helps your audience make the right decisions!

First Up, Answer Questions With Authority

To start with, before you put up any kind of travel website content, the first thing to do would be to understand your audience. Identify the primary reason why people visit your travel website, and serve that need first – in this case, information on tourist hotspots.

Put yourself in your reader’s shoes, and you’ll understand what goes on in his mind while planning a trip. This will in turn help you map your website’s content out. For example, while planning a trip, these are the questions that any reader might face: Read more →

Travel Writing Tips – The Top 3 Mistakes And How To Avoid Them

April 26th, 2013 by

In a space where travel websites are cropping up by the dozen every week, it’s important to learn how to grab eyeballs with appealing content that delivers exactly what it promises. Here are some travel writing tips that help!

When it comes to travel, people are extremely dependent on online information to plan their trips out, so the trick to writing the best travel articles lies in identifying what they want, and answering their questions!

That being said, there are a lot of articles out there that are unreadable and unhelpful, mainly because of some key errors on the writer’s part. Here are three common mistakes that most travel writers make and you can avoid, through our travel writing tips. Read more →

Freelance Travel Writing FAQs – Some Answers For Beginners

April 26th, 2013 by

If you’re taking up a freelance travel writing assignment for the first time, you’re sure to have some questions on how to go about it. We’ve compiled some of the common doubts that most writers face, to make freelance travel writing simpler for beginners!

Common Questions On Freelance Travel Writing

Q1: Should I visit the destination to write about it?

No, you don’t. It’s impossible to visit every single destination for a first-hand experience, so you can try the next best option – research about the place online.

The internet is a vast resource, and you’ll be able to find information on most travel destinations easily. If you know your way around Google, you can even dig out some details about lesser known places and tailor an article based on what you have. Read more →

The Journey That Was

April 17th, 2013 by

15th April, 2013 was my last day at Wordplay Content, and as I walked out of the office for the last time, a wave of memories swept past me. I wasn’t surprised, though, because working at a startup is infectious – it leaves you inspired for life.

Wordplay isn’t the biggest startup around, and I say this because I have read about and met people from some of the most popular startups in India. It doesn’t have fancy meeting halls or cafeterias either.

But it’s the best place for anyone to work in, because it has something that’s much more valuable than cafeterias, meeting halls, or manpower – Wordplay has a heart. And it comes from the people who work here. They know what they’re doing, and they do their jobs to the hilt. When you dedicate your hearts and minds towards building a company, smaller things like worrying about reimbursements or counting the number of tea breaks you can take don’t bother you.

Sarthak1 Read more →

Are Product Descriptions Important For Ecommerce?

March 1st, 2013 by

We’ve seen a lot of traction in e-commerce here in India of late, so we thought it would be a good idea to kick off a series of articles on online marketing and SEO for e-commerce with a focus on content writing, and how to work with content on your e-commerce store.

Most e-commerce stores are faced with the daunting task of writing unique product descriptions for all the products stocked on their site.

While some businesses take the effort to add original descriptive content on every product page of their online store, others forgo descriptions entirely. Their pages have generic content that’s displayed site-wide and there’s hardly any information online to help the user understand the purchase they’re making.

Then there are those who take the seemingly ingenious path of displaying descriptions copied straight from manufacturers’ websites. What should you be doing?

We think you should be writing unique product descriptions for every product on your website. The biggest e-commerce players in the world think so too. And in this article, we’re going to explain why.

Read more →

How To Avoid Paraphrasing

November 28th, 2012 by

Content writers often face this dilemma – how acceptable is paraphrasing? Will it be counted as plagiarism?

The simple answer in both cases is – yes!

To understand why it is wrong, you’ll need to first learn what paraphrasing is.

What Is Paraphrasing?

Paraphrasing is the process of creating seemingly original sentences to express someone else’s opinions or ideas. This often occurs when any content is written with a single source as a basis, leading to text that features different words but delivers the same meaning.

Let’s look into an example to understand paraphrasing better. Here’s an original passage and a paraphrased version which almost resembles the former. Read more →

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