How To Avoid Fluff

How To Avoid Fluff And Redundancy

November 21st, 2012 by

The art of avoiding fluff and redundant content is one that first-time writers should learn, for them to move from being amateurs to professionals.

The Basics On Fluff And Redundancy

Many content writers experience moments of dismay when editors ruthlessly trim their words, but not many know the reason behind why this happens. This usually happens when writers fluff up their content with unnecessary lines that convey no meaning.

What Is Fluff?

Fluff is constituted by words or sentences that do not contribute any meaning to the core content.

To identify what’s fluff, let’s take a look at an example. Here are two excerpts of Book Descriptions. Read more →