So why do we do what we do? We really don’t know. But what we do know is:
When we entered the internet industry back in 2006, we saw that although content was the backbone for the internet, webmasters and web business owners were having a lot of problems with content and publishing:

• Maintaining consistency of high volume content publishing was tough
• Managing and hiring writers experienced in a niche can be challenging affair
• Keeping a check on quality of content and writing standards like originality and SEO guidelines
• High quality content is more or less un-affordable and hence, non scalable
• Attrition of writers is high, which jeopardizes the content publishing life cycle

Our expertise lies in putting together the right infrastructure to keep our customers publishing content that is consistently made available, affordable and high in quality. Our business model (after three years of iteration) is now highly scalable, while being extremely effective. Put short, these are the problems that inspired us to start Wordplay Content!