7 Real Estate Content Marketing Tips To Increase Online Leads

September 5th, 2024 by

generate leads for real estate websites through content

Like in every other field, the use of content marketing is beneficial to real estate companies as well. Just by engaging real estate content writing services, real estate businesses can create optimised content on their websites to increase brand awareness and drive more traffic. This content could be in the form of articles, videos, brochures for downloads or blog posts. One of the most important objectives of online content for real estate companies is lead generation. Here we discuss some Real Estate Content Marketing tips to help you increase your online leads.  

With the competition shaping up in the online real estate-tech world, it is becoming more and more difficult to generate real estate leads online. It’s always advisable for businesses to seek help from content agencies to increase the reach and effectiveness of their content. Whether it is email newsletters that nudge viewers to click through or making infographics and webinars, the content must try to build the audience’s trust. Some of the content marketing techniques that businesses can use to increase their real estate leads are explored below.

1. Pay Attention To The SEO

Search engine optimization is crucial to generating more real estate leads in the real estate business. Most prospective customers pay attention to only the first few results of any search. Therefore, it is necessary to optimise your content to make it appear higher on the search engine result pages. The ranking algorithms for Google and other search engines are always changing. It is crucial to tweak your SEO periodically to stay relevant. But one thing is for sure – high quality content always aids in better ranking. So do the homework!

Apart from using the right, high-ranking keywords, it is necessary to include perform on page optimization, build off page links, add meta descriptions,  and promote your content on Social Media to make the content unique and have it stand out from the crowd. Having relevant blog posts and articles has also shown to be a valuable content SEO strategy. Real estate firms and builders can seek help from SEO content writing services to update their websites periodically so they can attract more traffic. 

2. Establish Your Presence On Social Media

Having a strong social media presence is not just limited to updating your Instagram or Facebook pages once in a while. An extensive social media strategy is necessary to attract the attention of the viewers and convert the audience into sales leads. Businesses can take the help of content writing services to post relevant content on their social media page, including new listings, success stories, work culture, real estate agent bios, testimonials from happy customers, inside peeks into properties, etc. 

It’s also a great idea to post pictures and videos online of various real estate projects to give your viewers a sort of virtual tour. Doing so helps generate curiosity in the audience and might even encourage them to share it with their contacts, increasing the number of leads. 

3. Create Valuable Blog Content

Having relevant and SEO-optimised blog content can increase website traffic, generating more leads for real estate companies. It is also a great way of building trust and an interpersonal relationship with the viewers as the blog content can answer their relevant questions on selling or buying properties. Some Real Estate Content Marketing facets include home maintenance tips, interviews with real estate agents, property advice, advice on market rentals and rates, new construction projects that are coming up, interest trends, market projections, etc. are of interest to the viewers and can be covered by the blog posts. In addition to having engaging blog content, it is essential for businesses to update their blogs frequently to build their brand presence. 

4. Optimise Content On Email Campaigns

Email newsletters are among the widely used methods of lead generation for real estate companies. According to a study by Smart Insights, in the real estate field, around 27 per cent of the email newsletters are opened by prospective clients while only 1.77 percent of them click on the links given in the email. Having interesting headlines can capture the viewers’ attention, increasing the chances of them opening the emails. Similarly, optimised email content leads to a surge in the click-through rates, increasing the number of potential leads generated.

5. Webinars

Hosting a webinar is one of the ways real estate companies can use online content to create fresh leads. The topic of the webinar must be interesting and offer something of value to the audience. Only then will they be interested in providing their contact and details in the sign-up page. Furthermore, a webinar projects an image of the business as being experts in their fields which leads to more inbound leads. 

The webinar can also be made interactive by including a survey at the end. You can ask questions relating to the webinar topic, viewer interest in your services and more, and study the responses to create a better content marketing strategy. 

6. Don’t Forget The Images

Buying a new home is a serious decision. If you include pictures and videos of the property on your website, it has a bigger impact on the viewers than just written content. Businesses also need to make sure that these images and video footage of the properties are responsive on all channels (mobile, desktop, and more).

The businesses can use tools like lead capture forms to allow the viewers to fill in their details once they view a particular real estate property they might like. Using photographic content on the website also makes it more user-friendly. People will spend more time on your pages, reducing the bounce rate.

7. Include Case Studies

Reading about positive customer stories or reviews encourages the viewer to develop a sense of faith in the real estate company. The case studies can be about the satisfactory use of any product or service offered by the business, a client who is happy with their purchase, a successful resolution to any problem faced by a client and many more. These case studies can be accompanied by pictures and videos as well to increase their credibility. 

Final thoughts

When it comes to real estate content marketing, SEO content is king. Posting informative, concise and credible content makes the audience perceive the business as trustworthy. You can always engage SEO content writing services to help create your content and to add to your strategy. Customers would not mind signing up to receive fresh content in the form of newsletters, regular blog posts, etc. This contributes significantly to the leads generated. These leads can later, through a combination of effective call to actions and other content marketing techniques, be converted into successful sales transactions. 

 

Start Commenting | Posted in Content Marketing

Creating The Right Publishing Plan For Your Blog

July 24th, 2024 by

blog publishing calendar

If you have a business blog, then one of the first things you need to worry about is the kind of posts, the number of posts, and when the posts are published. All of this can be determined by creating a blog publishing plan for your business blog.

 

What is a blog publishing plan?

 

A blog publishing plan will decide exactly what kind of posts are to be published and when. It holds the key to the frequency of blog updates, the kind of content you wish to push during a particular time, and that will decide the consistency of your blog.

 

For example, if it is Christmas and you have certain products related to this holiday season. It is only logical for you to publish promotional Christmas-oriented posts during this season to entice your customers into buying your products. But, you can’t just decide on a whim to update your blog just because it is the holiday season. To have regular readers you must publish content regularly. Creating a publishing plan or a blog publishing calendar will help you anticipate different seasonal events and allow you to capitalize on those opportunities adequately.

 

What kind of blog publishing plan do you require?

 

The right kind of blog publishing plan for your online business blog can be created by taking the following factors into consideration –

 

1. The services that are rendered by your company will decide the frequency of your blog posts. If you are a website that sells apparel, then your posts should be regular with the frequency increasing with the onset of every new fashion season.

 

2. You must also determine what your blog goals are to decide upon the kind of posts that are to be published. Once that is decided, the frequency of updates can be determined based on the type of posts. For example, if you are website selling books, you can have posts that list the best books based on critical reviews in different genres. You can regulate the blog publishing based on your readers and how regularly you wish your blog is updated.

 

The kind of service you provide will decide the kind of posts and the frequency of your posts, two factors that will determine your blog publishing plan. You must tailor a plan that will suit the resources you have available and the persona you wish to market. The right kind of blog publishing plan will provide consistency to your business blog and make it a reliable name on the internet.

Wordplay Content is a full-service content writing agency. Our business provides content writing services for a plethora of Internet businesses. Reach out if you want to hire us for your content marketing campaign!

Start Commenting | Posted in Business Blogging

Five Proven Business Blogging Tips For Better Marketing

July 24th, 2024 by

So we have already seen as to how business blogging can help you build your brand. Nowadays, many companies are trying their hand at business blogging, and the blogosphere is starting to resemble a mesh of commercials. You don’t want your blog to be disregarded as just another flashy advertisement, do you?

 

So how do you market your business blog so that it stands apart from others?

 

We thought about this and after quite a bit of research have come up with five tips that are going to help you market your business blog better. Here they are!

 

  1. One of the first things you must do is establish what your business blog is supposed to do. You need to know what you want your blog to achieve – is it just marketing or are you planning to interact with customers (engagement) as well or do you want to publish posts on the topics that are aligned with your line of business? Put these goals down before you start publishing posts on your business blog. This will help you prioritize posts on your business blog calendar.

 

 2. The next thing you need to consider is your readers. You need to know what kind of audience you intend to target, the age group, gender, ethnicity, background, everything! Your posts will be a reflection of what they want and what appeals to them. Once you know your readers, you can decide the tone of voice you wish to set for your blog. Your business blog’s persona will be what they are!

  • For example: The tone of voice for a business targeting CTOs for a SaaS blog will be very different from the tone of voice for a business blog targeting consumers for an apparel brand. While the former will focus more on adding value to a particular topic, or solving a problem that the customer is facing, the latter will be more sprightly and creative, something that excites the end consumer about the fashion they are planning to add to their wardrobe.

  1. You must ensure that your content is planned. You should have a good idea of the kind of posts you want to publish, the frequency at which the posts are published, whether the posts answer the questions asked by customers and provide the required information, whether the posts are using keywords correctly, and if the posts are mirroring your vision and style. Well-planned content reflects professionalism. If you have managed to educate your users successfully through the contents of your blog, half your work is done and you have already established yourself as a thought leader in your space.

 

  1. Make sure that your blog contains calls to action. This allows readers to remain inclined towards doing business with you. Your landing pages must be tailored to keep the wording consistent. Your call to action need to be concise, to the point and hard-hitting. Make sure you link to the pillar pages of your website, or your landing pages for a particular service or product, in order to make the most of your call to action and also divert link equity to your commercial pages from your blog.

 

  1. Encourage and start an online community. Using strong author profiles, interactive posts, and social media updates, you can build a community dedicated to your website. If you connect with your audience, they will be more inclined to read your business blog and utilize your services. Consider cross-posting your published blog posts on LinkedIn for more social traction amongst your business customers, or Facebook and Instagram in case you are targeting consumers.

 

If you want to see a rise in sales of your services, it is important to market yourself well. So if you are using business blogging, ensure that you keep these points in mind to make your strategies more effective.

Wordplay Content is a full-service content writing agency. Our business provides content writing services for a plethora of Internet businesses. Reach out if you want to hire us for your content marketing campaign!

Start Commenting | Posted in Business Blogging

How To Avoid Fluff

How To Avoid Fluff And Redundancy

 November 21st, 2012 by

The art of avoiding fluff and redundant content is one that first-time writers should learn, for them to move from being amateurs to professionals.

The Basics On Fluff And Redundancy

Many content writers experience moments of dismay when editors ruthlessly trim their words, but not many know the reason behind why this happens. This usually happens when writers fluff up their content with unnecessary lines that convey no meaning.

What Is Fluff?

Fluff is constituted by words or sentences that do not contribute any meaning to the core content.

To identify what’s fluff, let’s take a look at an example. Here are two excerpts of Book Descriptions. Read more →

3 Comments | Posted in Content Writing Tips

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