The use of active voice is important while writing online content. It improves the readability of your copy and reduces the wordiness. The lines seem more direct, so this is a good way to avoid fluff.
Active and Passive Voice – What’s the Difference?
Active voice shifts the focus to Batman: “Batman ridiculed Spiderman.” To put the spotlight on Spidey, use passive voice: “Spiderman was ridiculed by Batman.”
Under active voice, the subject performs a particular action, while under passive voice, the tables are turned and the focus is shifted away from the subject.
Here’s a quick example that can explain the difference better. Read more →
