Active and Passive Voice

Active and Passive Voice – Tips for Content Writing

February 22nd, 2012 by

The use of active voice is important while writing online content. It improves the readability of your copy and reduces the wordiness. The lines seem more direct, so this is a good way to avoid fluff.

Active and Passive Voice – What’s the Difference?

Active and Passive Voice

Active voice shifts the focus to Batman: “Batman ridiculed Spiderman.” To put the      spotlight on Spidey, use passive voice: “Spiderman was ridiculed by Batman.”

Under active voice, the subject performs a particular action, while under passive voice, the tables are turned and the focus is shifted away from the subject.

Here’s a quick example that can explain the difference better. Read more →