Active and Passive Voice

Active and Passive Voice – Tips for Content Writing

February 22nd, 2012 by

The use of active voice is important while writing online content. It improves the readability of your copy and reduces the wordiness. The lines seem more direct, so this is a good way to avoid fluff.

Active and Passive Voice – What’s the Difference?

Active and Passive Voice

Active voice shifts the focus to Batman: “Batman ridiculed Spiderman.” To put the      spotlight on Spidey, use passive voice: “Spiderman was ridiculed by Batman.”

Under active voice, the subject performs a particular action, while under passive voice, the tables are turned and the focus is shifted away from the subject.

Here’s a quick example that can explain the difference better. Read more →

Spice It Up Real Nice – How to Use Images While Writing Content

January 27th, 2012 by

Wondering How to Use Images For Your Content?

Well, this one’s for you!

A catchy image that matches your content gives an altogether different dimension to online reading. Adding an appropriate image with a meaningful or even hilarious caption can help attract readers and improve the credibility of your content. An image successfully captures your reader’s interest too.

So why should images included in online content?

  • Adding an image increases the traffic to your website or blog.
  • Readers tend to prefer articles that have images in them, thanks to increased readability.

In short, if you are writing an article about how to bake mince pies, then adding the image of mince pies stacked neatly together will lure your readers to try out the recipe. Images add emphasis to words!

A Quick Checklist on How to Use Images

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Content Writing Tips – How to Write Evergreen Online Content

January 17th, 2012 by

When you roll up your sleeves and do some research to gather content writing tips (through good ol’ Google), you’re sure to spot subtle references that talk about ‘timeless content’.

No, this doesn’t necessarily mean that you have to whip up a Silmarillion every time you open MS Word – all you need to do is make sure that the information you post can be understood, without time constraints standing in the way like a bad case of toothache.

Writing timeless and evergreen content is one of the main aspects of professional writing and this is a practice that can boost the credibility of your content up by a few notches.

Batman crash landed on a timeless article from the 80s on color trends – it said “Pink is the New Black.”

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