Are Product Descriptions Important For Ecommerce?

March 1st, 2013 by

We’ve seen a lot of traction in e-commerce here in India of late, so we thought it would be a good idea to kick off a series of articles on online marketing and SEO for e-commerce with a focus on content writing, and how to work with content on your e-commerce store.

Most e-commerce stores are faced with the daunting task of writing unique product descriptions for all the products stocked on their site.

While some businesses take the effort to add original descriptive content on every product page of their online store, others forgo descriptions entirely. Their pages have generic content that’s displayed site-wide and there’s hardly any information online to help the user understand the purchase they’re making.

Then there are those who take the seemingly ingenious path of displaying descriptions copied straight from manufacturers’ websites. What should you be doing?

We think you should be writing unique product descriptions for every product on your website. The biggest e-commerce players in the world think so too. And in this article, we’re going to explain why.

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