Are Product Descriptions Important For Ecommerce?

March 1st, 2013 by

We’ve seen a lot of traction in e-commerce here in India of late, so we thought it would be a good idea to kick off a series of articles on online marketing and SEO for e-commerce with a focus on content writing, and how to work with content on your e-commerce store.

Most e-commerce stores are faced with the daunting task of writing unique product descriptions for all the products stocked on their site.

While some businesses take the effort to add original descriptive content on every product page of their online store, others forgo descriptions entirely. Their pages have generic content that’s displayed site-wide and there’s hardly any information online to help the user understand the purchase they’re making.

Then there are those who take the seemingly ingenious path of displaying descriptions copied straight from manufacturers’ websites. What should you be doing?

We think you should be writing unique product descriptions for every product on your website. The biggest e-commerce players in the world think so too. And in this article, we’re going to explain why.

Read more →

How To Avoid Paraphrasing

November 28th, 2012 by

Content writers often face this dilemma – how acceptable is paraphrasing? Will it be counted as plagiarism?

The simple answer in both cases is – yes!

To understand why it is wrong, you’ll need to first learn what paraphrasing is.

What Is Paraphrasing?

Paraphrasing is the process of creating seemingly original sentences to express someone else’s opinions or ideas. This often occurs when any content is written with a single source as a basis, leading to text that features different words but delivers the same meaning.

Let’s look into an example to understand paraphrasing better. Here’s an original passage and a paraphrased version which almost resembles the former. Read more →

How To Avoid Fluff

How To Avoid Fluff And Redundancy

November 21st, 2012 by

The art of avoiding fluff and redundant content is one that first-time writers should learn, for them to move from being amateurs to professionals.

The Basics On Fluff And Redundancy

Many content writers experience moments of dismay when editors ruthlessly trim their words, but not many know the reason behind why this happens. This usually happens when writers fluff up their content with unnecessary lines that convey no meaning.

What Is Fluff?

Fluff is constituted by words or sentences that do not contribute any meaning to the core content.

To identify what’s fluff, let’s take a look at an example. Here are two excerpts of Book Descriptions. Read more →

How To Apply For Freelance Content Writing Jobs – Seven Tips That Help

November 14th, 2012 by

Freelance content writing jobs are in great demand, especially among people who plan to work from home. From working professionals looking for part-time jobs to homemakers, freelance writing is for everyone, and all that’s required is good command over the language and writing skills.

There are a number of content writing companies that offer freelance content writing jobs. These companies have different procedures for hiring, but their requirements are the same – they all look for the perfect candidate who is dedicated, responsible, and easy to work with.

Take it from us – companies love working with professional freelancers, and to appear as one, there are certain ground rules you should observe while applying for a position.

Freelance Content Writing Jobs – Tips For Applying

Here are some tips that will help your application stand out from the rest. Read more →

Four Medical Writing Tips For Writing Engaging Content

November 7th, 2012 by

If you’re a medical professional, medical writing might seem to be right up your alley. Sure it is, as long as you know some medical writing tips that can get you started.

Why Do You Need Medical Writing Tips?

To start with, understand that writing for the web is entirely different from conventional writing.

  • The content needs to be universal, for everyone to understand easily.
  • The information should be targeted, in terms of the subject and the audience.

Medical content writing is a niche affair, and your experience and expertise will play a big role in how you shape your articles. With the right medical writing tips, you should easily be able to get started.

Medical Writing Tips

Proper research ranks supreme among medical writing tips you should follow

Read more →

A Milestone for Wordplay – Some Online Writing Industry Statistics

April 18th, 2012 by

It has been two weeks since I joined Wordplay Content as a Sales and Marketing Intern. I was doing some number crunching, trying to get to know the company better, when I got to know that this month marks a major milestone in our journey.

We’ve crossed 4.5 million words published on the Internet till date!

And since we are talking about numbers, I’d like to put some more facts before you, which I have managed to compile. Read more →