Active and Passive Voice – Tips for Content Writing
February 22nd, 2012 by Donna Mathews
The use of active voice is important while writing online content. It improves the readability of your copy and reduces the wordiness. The lines seem more direct, so this is a good way to avoid fluff.
Active and Passive Voice – What’s the Difference?
Active voice shifts the focus to Batman: “Batman ridiculed Spiderman.” To put the spotlight on Spidey, use passive voice: “Spiderman was ridiculed by Batman.”
Under active voice, the subject performs a particular action, while under passive voice, the tables are turned and the focus is shifted away from the subject.
Here’s a quick example that can explain the difference better. Read more →
Spice It Up Real Nice – How to Use Images While Writing Content
January 27th, 2012 by Donna Mathews
Wondering How to Use Images For Your Content?
Well, this one’s for you!
A catchy image that matches your content gives an altogether different dimension to online reading. Adding an appropriate image with a meaningful or even hilarious caption can help attract readers and improve the credibility of your content. An image successfully captures your reader’s interest too.
So why should images included in online content?
- Adding an image increases the traffic to your website or blog.
- Readers tend to prefer articles that have images in them, thanks to increased readability.
In short, if you are writing an article about how to bake mince pies, then adding the image of mince pies stacked neatly together will lure your readers to try out the recipe. Images add emphasis to words!
A Quick Checklist on How to Use Images
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Content Writing Tips – How to Write Evergreen Online Content
January 17th, 2012 by Donna Mathews
When you roll up your sleeves and do some research to gather content writing tips (through good ol’ Google), you’re sure to spot subtle references that talk about ‘timeless content’.
No, this doesn’t necessarily mean that you have to whip up a Silmarillion every time you open MS Word – all you need to do is make sure that the information you post can be understood, without time constraints standing in the way like a bad case of toothache.
Writing timeless and evergreen content is one of the main aspects of professional writing and this is a practice that can boost the credibility of your content up by a few notches.
Batman crash landed on a timeless article from the 80s on color trends – it said “Pink is the New Black.”
Read more →
How and When to Use Commas – Using Commas Explained
January 13th, 2012 by Ganesh
Often stumped on how and when to use commas?
As a writer, you’ll have to pay attention to proper punctuation to keep your work sparkly clean – and this is where using commas correctly matters. Commas are commonly used to enclose parenthetical phrases, before quotes, between adjectives, in lists and after introductory clauses or elements.
For a start, let’s take a look at the relationship between commas and introductory clauses.
Time to come out of your comma coma!
Now, what is an introductory element?
Read more →
Which Vs That – Common English Errors Explained
October 5th, 2011 by Ganesh
Which Vs That
While it might not seem like too much of a big deal from the outside, learning how to use the right word when it comes to Which vs That is very important while writing for the web.
Some doubts are bound to hit you when you’re pressed for time and typing feverishly to meet your deadline, and being stumped between ‘which’ and ‘that’ during such situations can drive you up the wall, if you take pride in the quality of work that you’re sending out.
If you’re the ‘Meh, anything goes’ type, you better put your Groucho glasses on – we’re out to get you!
For the ones who were fast asleep during grammar classes in primary school, here’s a lowdown on how to deal with the words ‘that’ and ‘which’. Read more →
To Lose or Let Loose – Common English Errors Explained
July 28th, 2011 by Ganesh
Lose Vs Loose
When it comes to common English errors that people make – this one takes the cake!
Call it the by-product of overtly excited typing or sheer negligence, but an error like this can paint a very bad picture of yours in the eyes of any Grammar Nazi. There’s no need to lose your sanity over how to use these words, it’s pretty simple actually.
Lose is a verb, while Loose is an adjective. Before you go medieval on me – wait, there’s more – Loose can be used as a verb as well (although it’s used rarely).
Here are some examples of correct usage: Read more →